Videos do improve the lead generation performance. The explainer video, created by Business & Story team, actually increases the involvement of the website audience and makes the web advertising more effective. I think the results speak for themselves, with 22.5% average conversion rate (from viewers to leads) for our explainer video. Thanks to the excellent idea for the script, the video on the one hand explained the benefits of our SocialKey Ads service and on the other turned out to be so great and funny.
CEO of Digital Society Lab
In the English language there is a saying "Facts tell, but stories sell". In very deed the video content is probably the best storyteller in modern advertising. At the moment our explainer video has collected 125,000+ YouTube views with very good conversion to registration. We also used a video to promote our service in 5 Stars movie theaters.
Managing Partner at Easy Meal
Business & Story is an energetic team of those who really know and love their job. We get strategic approach to problem solving in the field of video marketing and a full immersion in our business. The explainer video has already proved itself an efficient lead generation tool. It is a pleasure to work with creative and responsible people.
Managing Partner at Smart Lands
The video has significantly enhanced presentation during the pitch. It really marks you out of the rest. Take it from us, a video played at the start of your presentation can stir up more bright and positive emotions with your audience, making the rest of it run smoothly.
CEO of Zelenograd Centre for Technology Transfer
We've worked with Business & Story on several projects involving animations and websites graphic design. The team implemented our brief neatly, precisely and with due attention to details. The explainer video helped us a lot as a sales promotion tool and as elevator pitch at personal meetings. We plan to continue cooperation into new projects.
Founder, CEO of Axioma Solutions BV
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